The Nite Owl

Toronto barbershop, The Nite Owl, offers its clients not just a solid cut and shave, but a destination getaway. Consistent, clean, and unique branding is part of what allows them to provide an elevated, experiential offering. In my brand refresh, I touched all elements of their visual identity, including brand positioning, packaging, merchandise, and apparel concepts. These elements work together to convey their elegant, approachable, and urban tone as soon as you step in the door.