Brand Identity + Art Direction

Sororal is a unique and beautiful travelling experience created by women for women in support of women-led businesses and non-profit organizations worldwide. Sororal was looking for a brand identity to speak and express its truths to women. They wanted an aesthetic that could live on all digital platforms, including social media and their new website. This project was unique because there isn't anything similar out there. While leading this project, I created all their custom iconography, designed their brand guidelines, guided their website redesign, and created their logos. Sororal now has a voice that can speak to women of travel and tourism, who create jobs and pushes social progress for women worldwide.