Bike Race Ottawa

2023
Brand Identity + Illustration

Bike Race Ottawa hosts the annual Preston Street Criterium, Ottawa's longest-running bike race each summer. This event features top professional cyclists competing for cash prizes, inspiring young kids with dreams of pursuing cycling.

Challenge

The Bike Race Ottawa team wanted to bring a fresh and captivating vibe to this year's event, aiming to add some excitement to the competition. They came to us with an open mind, seeking a creative touch that hadn't been explored before. Their main request was to capture a sense of freshness and excitement with an Italian-retro style illustration in mind.

Solution

We refreshed the event with a new colour palette and introduced an illustrative mascot named Preston, representing one of the cyclists. Our studio used a retro-Italian colour scheme for their team, featuring custom type treatments and crests. We also provided custom merch that they could launch and manage ahead of the event.

Results

The new event branding received positive feedback, prompting them to adopt this design for all future events. Merchandise sold out before the event, leading to a remarkable 290% increase in overall sales. They are now seeking ongoing support from us for their upcoming events.

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  • Identity
  • Direction
  • Apparel & Merch Design
  • Brand Refresh
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  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
  • Illustration
  • Branding
  • Identity
  • Illustration
  • Direction
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  • Package Design
  • Brand Identity
  • Positioning
  • Naming
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  • Messaging
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  • Positioning
  • Naming
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  • Messaging
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  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
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  • Direction
  • E-Commerce
  • Web Design
  • Experience
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  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
  • 2D Motion
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  • Positioning
  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
  • Direction
  • Brand Refresh
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  • Illustration
  • Direction
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  • Brand Refresh
  • Illustration
  • Direction
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  • Direction
  • Merch & Apparel Design
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  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
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  • Illustration
  • Direction
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  • Identity
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  • Positioning
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  • Direction
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  • Illustration
  • Social Media
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  • E-Commerce
  • Web Design
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  • Brand Messaging
  • Brand Refresh
  • Graphic Design
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  • E-Commerce
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  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
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  • Environmental
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  • Direction
  • Merch & Apparel Design
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  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
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  • Illustration
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  • Identity
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  • Direction
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  • Illustration
  • Social Media
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  • E-Commerce
  • Web Design
  • Experience
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  • Web Development
  • Direction
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  • Brand Refresh
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  • 2D Motion
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  • E-Commerce
  • Identity
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  • Package Design
  • Web Design & Development
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  • Brand Refresh
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  • Illustration
  • Direction
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  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
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  • Environmental
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  • Direction
  • Merch & Apparel Design
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  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
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  • Naming
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  • Labels
  • Direction
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  • Social Media
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  • Direction
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  • Web Design
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  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
  • 2D Motion
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  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
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  • Direction
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  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
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  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
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  • Illustration
  • Direction
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  • Package Design
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  • Identity
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  • Labels
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  • Illustration
  • Social Media
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  • Direction
  • E-Commerce
  • Web Design
  • Experience
  • Identity
  • Messaging
  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
  • 2D Motion
  • Direction
  • Positioning
  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
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  • Brand Refresh
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  • Illustration
  • Direction
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  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
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  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
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  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
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  • Identity
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
  • Illustration
  • Branding
  • Identity
  • Illustration
  • Direction
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  • Positioning
  • Naming
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  • Messaging
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  • Positioning
  • Naming
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  • Direction
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  • Naming
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  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
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  • Direction
  • E-Commerce
  • Web Design
  • Experience
  • Identity
  • Messaging
  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
  • 2D Motion
  • Direction
  • Positioning
  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
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  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
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  • Direction
  • Merch & Apparel Design
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  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
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  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
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  • Illustration
  • Direction
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  • Package Design
  • Illustration
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  • Identity
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  • Direction
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  • Positioning
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  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Guidelines
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  • Illustration
  • Graphic Design
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  • Naming
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  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
Services & Deliverables
  • Direction
  • E-Commerce
  • Web Design
  • Experience
  • Identity
  • Messaging
  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
  • 2D Motion
  • Direction
  • Positioning
  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Digital Design
  • Identity
  • Direction
  • Merch & Apparel Design
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  • Identity
  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
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  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
  • Brand Refresh
  • Identity
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
  • Illustration
  • Branding
  • Identity
  • Illustration
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  • Positioning
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  • Messaging
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  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Guidelines
  • Brand Identity
  • Illustration
  • Graphic Design
  • Direction
  • Brand Architecture
  • Positioning
  • Naming
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  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
Services & Deliverables
  • Direction
  • E-Commerce
  • Web Design
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  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
  • 2D Motion
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  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Digital Design
  • Identity
  • Direction
  • Merch & Apparel Design
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  • Identity
  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
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  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
  • Brand Refresh
  • Identity
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
  • Illustration
  • Branding
  • Identity
  • Illustration
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Guidelines
  • Brand Identity
  • Illustration
  • Graphic Design
  • Direction
  • Brand Architecture
  • Positioning
  • Naming
  • Identity
  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
WHAT WE DID
  • Direction
  • E-Commerce
  • Web Design
  • Experience
  • Identity
  • Messaging
  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
  • 2D Motion
  • Direction
  • Positioning
  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Digital Design
  • Identity
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Art Direction
  • Lead Design
  • Brand Guidelines
  • Web Design
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
  • Brand Refresh
  • Identity
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
  • Illustration
  • Branding
  • Identity
  • Illustration
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Guidelines
  • Brand Identity
  • Illustration
  • Graphic Design
  • Direction
  • Brand Architecture
  • Positioning
  • Naming
  • Identity
  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
WHAT WE DID
  • Direction
  • E-Commerce
  • Web Design
  • Experience
  • Identity
  • Messaging
  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
  • 2D Motion
  • Direction
  • Positioning
  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Digital Design
  • Identity
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Art Direction
  • Lead Design
  • Brand Guidelines
  • Web Design
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
  • Brand Refresh
  • Identity
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
  • Illustration
  • Branding
  • Identity
  • Illustration
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Guidelines
  • Brand Identity
  • Illustration
  • Graphic Design
  • Direction
  • Brand Architecture
  • Positioning
  • Naming
  • Identity
  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
WHAT WE DID
  • Direction
  • E-Commerce
  • Web Design
  • Experience
  • Identity
  • Messaging
  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
  • 2D Motion
  • Direction
  • Positioning
  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Digital Design
  • Identity
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Art Direction
  • Lead Design
  • Brand Guidelines
  • Web Design
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
  • Brand Refresh
  • Identity
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
  • Illustration
  • Branding
  • Identity
  • Illustration
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Guidelines
  • Brand Identity
  • Illustration
  • Graphic Design
  • Direction
  • Brand Architecture
  • Positioning
  • Naming
  • Identity
  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
WHAT WE DID
  • Direction
  • E-Commerce
  • Web Design
  • Experience
  • Identity
  • Messaging
  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
  • 2D Motion
  • Direction
  • Positioning
  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Digital Design
  • Identity
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Art Direction
  • Lead Design
  • Brand Guidelines
  • Web Design
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Identity
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  • Positioning
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  • Messaging
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  • Positioning
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  • Illustration
  • Messaging
  • Direction
  • Brand Guidelines
  • Brand Identity
  • Illustration
  • Graphic Design
  • Direction
  • Brand Architecture
  • Positioning
  • Naming
  • Identity
  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
WHAT WE DID
  • Direction
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  • Experience
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  • Web Development
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  • 2D Motion
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  • Positioning
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  • Illustration
  • Package Design
  • Web Design & Development
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  • Graphic Design
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  • Direction
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  • Brand Refresh
  • Illustration
  • Direction
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  • Digital Design
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  • Environmental
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  • Identity
  • Illustration
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  • Art Direction
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  • Illustration
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
  • Brand Refresh
  • Identity
  • Illustration
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  • Positioning
  • Naming
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  • Naming
  • Identity
  • Messaging
  • Print Collateral
  • Labels
  • Direction
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  • Branding
  • Illustration
  • Social Media
What We DID
  • Direction
  • Lead Design
  • Brand Identity
  • Package Design
  • Illustration
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  • Direction
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  • Graphic Design
  • Illustration
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  • Illustration
  • Art Direction
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  • Illustration
  • Campaign
  • Illustration
What We DID
  • Direction
  • Lead Design
  • Brand Identity
  • Package Design
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Art Direction
  • Lead Design
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Brand Refresh
  • Identity
  • Logo Design
  • Direction
  • Lead Design
  • Identity
  • Package Design
  • Illustration
  • Merch & Apparel Design
  • Art Direction
  • Lead Design
  • Brand Identity
  • Brand Guidelines
  • Illustration
  • Art Direction
  • Lead Design
  • Brand Identity
  • Illustration
  • Campaign
  • Illustration
What We DID
  • Direction
  • Lead Design
  • Brand Identity
  • Package Design
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Art Direction
  • Lead Design
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
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  • Logo Design
  • Direction
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  • Identity
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  • Illustration
  • Merch & Apparel Design
  • Art Direction
  • Lead Design
  • Brand Identity
  • Brand Guidelines
  • Illustration
  • Art Direction
  • Lead Design
  • Brand Identity
  • Illustration
  • Campaign
  • Illustration
Agency
Agency
Agency
Agency
Agency
Agency
Agency
Agency
Enamel mug mockup for Bike Race Ottawa event, showcasing cycling illustration in a scenic setting with trees as a backdrop.
Bike Race Ottawa's mascot, Preston, illustrated for the event, adding a vibrant and dynamic touch to the occasion.
Boosting sales: Vibrant merch illustration on a golden orange backdrop for Bike Race Ottawa shirts, adding flair and appeal to the event.
Ottawa Bike event merch mockup: Green water bottle featuring custom crest on a paved road, blending style with functionality.
Dynamic shot: Front tires of bikes lined up at the starting line, capturing the anticipation and energy at the Bike Race Ottawa event kickoff.
Showcasing Bike Race Ottawa event merch: Front and back views of black shirts, highlighting the stylish designs sold to excited customers.
Simple yet striking: A cycle leans gracefully against a sleek black wall in a minimalist and aesthetically pleasing composition.
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