Suzy Q

Brand Identity + Illustration

Suzy Q is a charming local snack-seeker destination known throughout Ottawa for its delicious, authentic, and gooey doughnuts. In opening a new retail location, they were looking for a brand refresh that would help capture attention for the launch of this new location which would work across new and unexplored applications. My take on this visual identity was to create colourful custom illustrations that would represent their doughnut's gooeyness and delicious mouthwatering experiences. I extensively explored colour palettes and illustrated each item individually so that it could be used for robust patterns or mural designs throughout the interior or exteriors of each building location.