Psychedelics Today

As a leader in the psychedelic education space, Psychedelics Today was growing globally and needed a brand identity that could keep up. Their original setup couldn’t support a massive content ecosystem packed with podcasts, courses, and various sub brands. The big goal here was to intentionally move away from those tired, cliché psychedelic visuals and replace them with a structured, highly scalable system fit for serious education and research.

We completely overhauled their branding and digital systems to give their massive content library a clean, organized home. We rebuilt their website architecture from the ground up, making it effortless for users to navigate through courses, podcasts, and resources. To keep everything consistent moving forward, we delivered a comprehensive brand guideline mapping out subdomain structures, social frameworks, and visual directions—giving their internal team a foolproof blueprint to produce daily content at scale.

• Launched three integrated revenue streams across food, beverage, and experiential hospitality, turning the venue into a multi layered destination that goes way beyond traditional dining
• Designed 100% custom identity assets for every single guest touchpoint—from pizza boxes and wax paper to menus and on site signage—completely immersing guests in the brand
• Built the brand system around two recurring high traffic weekly event activations, driving consistent attendance and boosting engagement during midweek and off-peak patio hours
• Increased repeat visits by giving guests a reason to keep coming back through recurring programmed events and seasonal activations
• Elevated the overall perceived value of the dining experience through thoughtfully designed, cohesive hospitality touchpoints
• Sparked more social sharing and organic visibility by creating a highly distinctive, photo friendly environment guests actually want to post about
• Unified the entire guest experience across food, service, and space to remove friction and keep the brand feel totally consistent
• Positioned the Ciderhouse as a flagship experiential venue right at the heart of the Saunders Farm ecosystem
• Created a scalable hospitality framework designed to easily handle future event expansion and new seasonal programming

• Established a high trust brand presence in a newly emerging luxury travel and advocacy category
• Helped bring the brand from concept to life as a credible, beautifully positioned global identity
• Created a scalable iconography system that breaks down complex social themes into clear, visual stories
• Brought real visual cohesion across every digital touchpoint through hands on art direction and build oversight
• Built a flexible identity system that sets the brand up to scale effortlessly for long term growth

• Streamlined 14+ sub-brands and seasonal experiences into one unified, cohesive ecosystem
• Successfully launched 4 major seasonal sub-brands using our new modular framework
• Built a modular website system that made deploying seasonal events and content updates so much faster and way more developer friendly
• Redesigned our wayfinding and signage system to dramatically cut down visitor friction across the entire 100 acre site
• Transformed our maps and signage from basic navigation tools into intentional, high visibility touchpoints for the guest experience
• Rolled out a dual endorsement logo system that boosted off site recognition for newer sub brands by clearly separating on site and external marketing
• Introduced an event merchandise system across multiple seasonal experiences, opening up a brand new revenue stream and significantly boosting per event income
• Teamed up with Connect&GO to design custom ticketing and kiosk flows, creating a much smoother purchasing journey that helped drive higher point of sale conversions

• Delivered print ready, multi market packaging assets compliant with both U.S. and Canadian regulatory guidelines
• Integrated Halal certification across the product line, opening access to new consumer communities and retail opportunities
• Standardized production using a PMS colour systems, eliminating colour variation from CMYK print processes and ensuring consistent premium shelf appearance
• Created a scalable packaging framework that supports new flavour extensions without disrupting the core product lineup
• Strengthened overall brand consistency across both pouch and canned formats through a unified cross border design system

• Scaled from 1 to 12 SKUs, achieving a 1200% product line expansion within a unified visual system
• Successfully supported single entry into LCBO, grocery retail, and 30+ regional hospitality accounts across Ontario
• Enabled consistent rollout of seasonal and limited edition flavours without requiring redesign of the core system
• Strengthened shelf presence and brand recognition across high volume retail environments through consistent packaging architecture
• Supported distribution into rotating placements across bars, pubs, and restaurants throughout Ontario
• Contributed to increased brand visibility through integration into major regional events including the Ottawa Christmas Market and Ottawa Jazz Festival
• Helped establish MacIntosh’s Ciderhouse as a flagship on site destination experience anchoring the brand ecosystem
• Integrated cider production into a broader agritourism ecosystem, increasing exposure through festivals, hospitality, and on site visitation

• Delivered a 100% custom illustrative designed festival environment, built to maximize guest engagement across the full orchard landscape
• Successfully launched 6+ exclusive retail product lines, achieving strong sell out in sales during the inaugural event period
• Established the floral bloom experience as a standalone seasonal destination, reducing reliance on existing farm attractions
• Drove high levels of visitor generated content through shareable environmental branding installments
• Our design work generated consistent social media engagement, including Instagram stories, reels, and organic visitor tagging throughout the festival
• Achieved press coverage and media attention supporting the successful launch of the inaugural Tulipfest
• Created a fully branded spatial experience that extended the farm’s offering into a new seasonal revenue stream
• Established a scalable festival system that can support future seasonal expansion and annual iteration
• Enhanced sponsor and partner appeal through a highly cohesive, visually distinctive event environment

• Achieved +835% total revenue growth since the 2022 rebrand, including +513% growth in the first five months and sustained year over year expansion without heavy ad spend
• Scaled production from 4 core scents to a 16 SKU modular product line under a unified packaging system
• Successfully transitioned from Etsy and local markets into established wholesale and boutique retail channels
• Secured placement in premium retailers including Maker House Co. and Saunders Farmshop, validating retail readiness
• Shifted customer behaviour from generic home fragrance purchases to emotionally driven, collectible regional storytelling products
• Increased repeat gifting and tourism driven sales through narrative led product naming and positioning
• Established a scalable DTC + wholesale infrastructure through a custom Webflow e-commerce system
• Strengthened brand perception from craft maker to premium lifestyle candle brand within the regional retail ecosystem
• Increased organic word of mouth driven by memorable, place based product narratives

• 100% visual cohesion across 60+ SKUs of various baked goods products
• Extended the brand system into physical retail environments, including custom fridge and in-store display design for full environmental cohesion
• Increased perceived product premium-ness through unified packaging and consistent visual hierarchy across all goods
• 5+ years of ongoing system expansion and brand growth
• Multi category scalability spanning bakery, packaged goods, and retail merchandise
• Successful integration of sub brands (including Sip + Shop) into a unified retail ecosystem
• Improved retail merchandising flexibility while maintaining strict brand consistency across rotating SKUs
• Enhanced customer browsing experience through clearer product differentiation and organized category systems

• Built a recognizable brand presence in a crowded local trades market
• Helped the business appear more established and trustworthy from launch
• Created a cohesive visual system across apparel, print, and digital touchpoints
• Differentiated the company from generic contractor branding in the region
• Gave the founder a stronger sense of confidence and direction moving into business ownership

• Transitioned the brand from side project to the founder’s primary professional focus within 12 months of repositioning
• Expanded from online only sales into curated retail placements across boutiques in Ottawa and Quebec
• Eliminated third party marketplace fees through full migration to a custom e-commerce system, increasing revenue control
• Achieved consistent sell out performance across seasonal drops and regional market releases
• Strengthened brand perception, enabling higher-value pricing and improved customer alignment

• Successfully leveraged the refreshed identity to secure partnerships with major national grocers and high recognition wellness retailers, establishing the brand’s professional credibility
• The transition to the new design system supported a production upgrade, including the implementation of high volume labeling systems to meet increased regional demand
• Enabled expansion into specialized distribution channels across Ontario, supporting a total retail footprint of 100+ stores
• Resolved long standing consumer identification gaps by creating distinct visual categories, resulting in direct buyer feedback regarding improved shelf visibility and brand clarity
• Delivered a technical design framework that allowed the brand to maintain its core identity while navigating the competitive requirements of large scale retail negotiations

• Expanded distribution to 100+ retail locations across Eastern Ontario, breaking out of limited regional reach
• The rebrand secured placement across major grocery partners, independent wellness retailers, cafés, and restaurant accounts
• Their new rebrand built a strong wholesale network of +60 active accounts across the Ottawa to Kingston region
• The new packaging designs unlocked major commercial onboarding conversations with leading national grocery and healthy planet retail chains
• Earned international design recognition, with the project featured globally on Packaging of the World for excellence in CPG packaging design
• Achieved instant, widespread brand recognition, with customers explicitly identifying the signature Helping Hands illustration as Artizen’s unique stamp of quality
• Improved shelf clarity by transitioning to clear glass bottles, allowing product colour and quality to become a key selling point
• Significant increased DTC engagement at local specialty shops and farmers' markets due to the highly giftable, premium look of the new bottles

• Secured placement in 100+ retail locations across the Ottawa to Kingston region, including major grocers, cafés, and specialty retailers
• Drove strong wholesale performance, with consistent seasonal reorders of up to 50 case volumes per account during peak demand periods
• Eliminated cross category confusion at shelf, creating a clear visual distinction between kombucha and iced tea product lines
• Enabled successful entry into tea specific retail categories, expanding distribution opportunities beyond kombucha focused buyers
• Established the iced tea line as a gateway product, lowering retailer hesitation and supporting onboarding into the wider Artizen range
• Achieved international recognition in 2024 with a feature on Packaging of the World for CPG packaging design excellence
• Increased brand accessibility by introducing a lighter entry point for new customers unfamiliar with kombucha
• Strengthened overall portfolio clarity, improving how retailers and consumers navigated the expanded product system

• Merchandise sold out before the event, leading to a remarkable 290% increase in overall sales and turning the race brand into a highly profitable revenue stream
• Contributed to a significant revitalization of the event, with organizers reporting a smashing success in spectator and racer turnout
• Strengthened event recognition through a distinct, character led visual identity that stood out in a crowded local sports calendar
• Increased participant engagement by turning the race into a narrative driven experience rather than just a competitive event
• Elevated sponsor and community perception of the event, positioning it as a culturally relevant, design forward experience
• Created a scalable identity system that can be reused across future race editions, merch drops, and promotional campaigns
• Improved on the ground cohesion and wayfinding through consistent application across environmental graphics and race materials
• Expanded the event’s appeal beyond cyclists to include local community members and lifestyle audiences

• 410% increase in social following and community engagement following the rollout of the new visual system
• Subscription packaging redesign significantly increased organic user generated content (UGC) through enhanced unboxing appeal
• Established a distinctive illustration led brand style that became an industry reference point within the fly fishing niche
• Expanded brand system enabled growth into apparel, accessories, and digital content
• Long term organic discovery and inbound studio interest sustained through strong visual differentiation

• A strategic palette that ensures full usability for a colour blind owner without sacrificing market impact
• Successfully positioned the brand to mirror the aesthetic of local restaurants and hospitality clients they serve
• Delivered a modular social framework and brand guidelines that allow for rapid, consistent content creation from the shop floor
• Improved on site usability across fabrication, signage, and documentation systems due to simplified, structured visual hierarchy
• Enhanced operational efficiency by reducing ambiguity in colour based decision making for day to day use
• Revitalized a 70-year family legacy into a modern craft focused brand that aligns with the founder’s long term direction

• Earned direct recognition and outreach from global leadership with major industry players that validated the campaign’s visual and strategic impact
• Generated strong community engagement within the cannabis space, sparking peer to peer conversations around consumption and culture
• Elevated the campaign to align with the visual standards of leading CPG and cannabis brands
• Shifted audience perception of cannabis culture toward an educational, community driven narrative rather than product focused messaging
• Translated a complex social topic into a high impact digital campaign, demonstrating the effectiveness of illustration led storytelling
• Established a scalable social content system adaptable for future campaigns and seasonal activations
• Set a new visual benchmark for cannabis social content, balancing professional design standards with community advocacy

• Showcased the scalability of the brand through environmental graphics, proving how a local shop can command the same visual presence as a global franchise
• Created a super fun mural designs that serve a retail location into community destinations
• Demonstrated a sophisticated approach to Brand Evolution, maintaining the core identity that customers love while elevating the brand with illustrative design elements

• Strengthened brand differentiation in a saturated barbering market through a distinct neo-noir visual language
• Elevated customer perception from service based shop to curated experience and lifestyle brand
• Increased visual consistency across touchpoints through a unified system of illustration, typography, and layout rules
• Expanded brand application potential into merchandise and spatial design, not just in shop branding
• Established a flexible design system that can evolve with future locations or product extensions

• +100% Recyclability achieved through Terracycle program integration and eco friendly material specs
• Delivered a unified packaging system across multiple product formats (flower and oils)
• Reduced reliance on overtly clinical visual cues, improving perceived trust and accessibility for new users
• Established a scalable packaging structure that maintained compliance while allowing future product expansion
• Successfully leveraged as the primary technical portfolio piece to secure a position in the cannabis industry for internship

• Successfully transitioned into a reputable + globally recognized media and education powerhouse
• Improvement in user navigation and content engagement through optimized UI/UX architecture
• 100% Brand consistency achieved across multi channel sub domains via comprehensive style guidelines
• Improved speed of publishing new content through standardized templates
• Established a reusable design system for ongoing content production
• Improvement in user navigation and content engagement through optimized UI/UX architecture

• Executed a comprehensive brand asset refresh and website update for Trexity during a pivotal early transition phase from a local to a national platform
• Refined the core colour palette to align with WCAG 2.0 AAA accessibility standards, ensuring long term usability and high contrast across digital touch points
• Designed and delivered a scalable system of brand assets and website layouts, providing a structured framework that their team successfully built upon for future product iterations
• Created high fidelity digital assets and web designs designed to streamline communication for both local merchants and mobile delivery couriers
• Collaborated on a strategic creative pitch, delivering core visual concepts and brand guidelines that continue to influence their public facing identity today

• 100% Alignment with maintaining a distinct, approachable aesthetic
• Successfully Launched as a core product in Indiva’s portfolio, moving from a strategic vision to a physical, top performing retail item
• 95% Increase in visual standout by utilizing high contrast, bold first typographic design principles tailored for the 0.5 second retail glance
• Engineered a scalable brand architecture that allowed for seamless colour coding and flavour expansion across the entire Jewels product line

• Delivered a 100% plastic free packaging system using compostable materials, water based inks, and 96% ocean bound recycled components, fully aligning the physical product with its sustainability promise
• Unified three distinct sales channels—DTC, wholesale, and retail—into a single Shopify ecosystem to streamline operations into one scalable setup
• Simplified complex ingredient lists into clear, INCI-compliant messaging across packaging and digital touchpoints to make buying decisions effortless and transparent
• Built a cohesive, cross channel brand system across packaging, web, and social to strengthen consistency and recognition everywhere customers interact with the brand
• Positioned Goodlather right in that sweet spot between drugstore and luxury skincare, creating clear shelf differentiation and a scalable framework for national retail expansion
• Unified web, packaging, and social under one clear brand voice—stripping out the confusing skincare jargon to keep communication completely straightforward
• Strengthened brand credibility within the premium natural skincare space while keeping the brand warm and accessible for everyday users
• Designed a flexible packaging and brand system that lets the client roll out new SKUs and product lines with speed and ease

• Successfully repositioned the business from a retail furniture store into a custom fabrication studio
• Enabled full time transition into woodworking, with increased focus on custom commissions
• Secured placements of finished pieces in regional interior design and retail showrooms
• Expanded pipeline of custom furniture commissions following the rebrand and digital rollout
• CMS driven portfolio system allows continuous updating as new work is produced, supporting business growth in real time
• Revitalized a 70 year family legacy into a modern craft focused brand that aligns with the founder’s long term direction