Psychedelics Today

Brand Identity + Web Design

Psychedelics Today is a credible network of experts with significant insights for anyone looking to explore psychedelics. They offer leading educational courses, conversational blogs, incredible podcasts, events, and even coursework programs. Psychedelics Today came looking for a new brand identity and website revamp that exudes professionalism and offers some aesthetic edge. You know... something that resembles their out-of-the-box thinking. There was a tricky balancing act when tackling this project. Psychedelics Today emphasized the need for tightening up their existing branding and expressed a need for a functioning brand system they could take over internally. I lead both the branding and web design for this project. I recreated their existing logo, updated their existing colour palette, created their brand guideline, illustrated custom and curated icons, designed their new website, and made a robust brand system that could live across all their digital spaces.