How we transformed Canada’s largest agri-tourism destination into a premier luxury venue that commands premium wedding bookings.
Saunders Farm wanted to bring in more premium clients and better justify their pricing, but their existing, casual sub-branding didn't match the true value of their historic 200 year old barn and stunning grounds. The big hurdle was completely repositioning the property from a casual family farm into a high end wedding venue destination, while making sure we preserved all of its natural, rustic charm and character.
We gave the farm a fresh, elegant sub brand identity that perfectly balances rustic country charm with high end luxury. To smooth out the sales process, we designed beautiful, tiered wedding package booklets that took the guesswork out of planning and made it easy for couples to instantly see the premium value. This gave the entire venue a cohesive, upscale look that makes booking a Saunders Farm wedding an absolute no brainer for couples.