Brand Identity + Web Design
Trexity is an Ottawa-based tech company that helps local businesses compete against giants like Amazon by seamlessly connecting them to a network of couriers. To stand out in the saturated courier market, they needed a fresh, disruptive brand and colour palette. To attract couriers to drive for Trexity, they needed a website that made onboarding fast and easy. I lead this project while delivering a clean, linear web design to help goof-proof their users' experience for merchants and drivers. While leading this project, I established the brand's aesthetics—developing an enjoyable and creative mood board the brand can now jump off of. I worked away at designing their website with accessibility in mind, upgraded their brand's colours to function accessibly and found a way that would allow everyone to communicate with one another seamlessly. Trexity is now set to expand to even more cities, supported by this brand identity and site that will keep their business moving in the right direction.