Saunders Farmshop

Saunders Farm needed to turn its retail store into a standalone brand experience that could grow beyond the farm itself. The challenge was creating a unique sub-brand that felt connected to Saunders Farm while avoiding the typical rustic farmhouse clichés or a generic corporate retail feel.

We built a scalable Farmshop brand system rooted in the Saunders Farm identity. Through custom illustrations, patterns, and thoughtful layouts, we created a flexible retail experience that could grow across everything from fresh bakery products to packaged farm goods. The result was a production ready packaging system designed for consistency, flexibility, and long term growth.

• Launched three integrated revenue streams across food, beverage, and experiential hospitality, turning the venue into a multi layered destination that goes way beyond traditional dining
• Designed 100% custom identity assets for every single guest touchpoint—from pizza boxes and wax paper to menus and on site signage—completely immersing guests in the brand
• Built the brand system around two recurring high traffic weekly event activations, driving consistent attendance and boosting engagement during midweek and off-peak patio hours
• Increased repeat visits by giving guests a reason to keep coming back through recurring programmed events and seasonal activations
• Elevated the overall perceived value of the dining experience through thoughtfully designed, cohesive hospitality touchpoints
• Sparked more social sharing and organic visibility by creating a highly distinctive, photo friendly environment guests actually want to post about
• Unified the entire guest experience across food, service, and space to remove friction and keep the brand feel totally consistent
• Positioned the Ciderhouse as a flagship experiential venue right at the heart of the Saunders Farm ecosystem
• Created a scalable hospitality framework designed to easily handle future event expansion and new seasonal programming

• Established a high trust brand presence in a newly emerging luxury travel and advocacy category
• Helped bring the brand from concept to life as a credible, beautifully positioned global identity
• Created a scalable iconography system that breaks down complex social themes into clear, visual stories
• Brought real visual cohesion across every digital touchpoint through hands on art direction and build oversight
• Built a flexible identity system that sets the brand up to scale effortlessly for long term growth

• Streamlined 14+ sub-brands and seasonal experiences into one unified, cohesive ecosystem
• Successfully launched 4 major seasonal sub-brands using our new modular framework
• Built a modular website system that made deploying seasonal events and content updates so much faster and way more developer friendly
• Redesigned our wayfinding and signage system to dramatically cut down visitor friction across the entire 100 acre site
• Transformed our maps and signage from basic navigation tools into intentional, high visibility touchpoints for the guest experience
• Rolled out a dual endorsement logo system that boosted off site recognition for newer sub brands by clearly separating on site and external marketing
• Introduced an event merchandise system across multiple seasonal experiences, opening up a brand new revenue stream and significantly boosting per event income
• Teamed up with Connect&GO to design custom ticketing and kiosk flows, creating a much smoother purchasing journey that helped drive higher point of sale conversions

• Delivered print ready, multi market packaging assets compliant with both U.S. and Canadian regulatory guidelines
• Integrated Halal certification across the product line, opening access to new consumer communities and retail opportunities
• Standardized production using a PMS colour systems, eliminating colour variation from CMYK print processes and ensuring consistent premium shelf appearance
• Created a scalable packaging framework that supports new flavour extensions without disrupting the core product lineup
• Strengthened overall brand consistency across both pouch and canned formats through a unified cross border design system

• Scaled from 1 to 12 SKUs, achieving a 1200% product line expansion within a unified visual system
• Successfully supported single entry into LCBO, grocery retail, and 30+ regional hospitality accounts across Ontario
• Enabled consistent rollout of seasonal and limited edition flavours without requiring redesign of the core system
• Strengthened shelf presence and brand recognition across high volume retail environments through consistent packaging architecture
• Supported distribution into rotating placements across bars, pubs, and restaurants throughout Ontario
• Contributed to increased brand visibility through integration into major regional events including the Ottawa Christmas Market and Ottawa Jazz Festival
• Helped establish MacIntosh’s Ciderhouse as a flagship on site destination experience anchoring the brand ecosystem
• Integrated cider production into a broader agritourism ecosystem, increasing exposure through festivals, hospitality, and on site visitation

• Delivered a 100% custom illustrative designed festival environment, built to maximize guest engagement across the full orchard landscape
• Successfully launched 6+ exclusive retail product lines, achieving strong sell out in sales during the inaugural event period
• Established the floral bloom experience as a standalone seasonal destination, reducing reliance on existing farm attractions
• Drove high levels of visitor generated content through shareable environmental branding installments
• Our design work generated consistent social media engagement, including Instagram stories, reels, and organic visitor tagging throughout the festival
• Achieved press coverage and media attention supporting the successful launch of the inaugural Tulipfest
• Created a fully branded spatial experience that extended the farm’s offering into a new seasonal revenue stream
• Established a scalable festival system that can support future seasonal expansion and annual iteration
• Enhanced sponsor and partner appeal through a highly cohesive, visually distinctive event environment

• Achieved +835% total revenue growth since the 2022 rebrand, including +513% growth in the first five months and sustained year over year expansion without heavy ad spend
• Scaled production from 4 core scents to a 16 SKU modular product line under a unified packaging system
• Successfully transitioned from Etsy and local markets into established wholesale and boutique retail channels
• Secured placement in premium retailers including Maker House Co. and Saunders Farmshop, validating retail readiness
• Shifted customer behaviour from generic home fragrance purchases to emotionally driven, collectible regional storytelling products
• Increased repeat gifting and tourism driven sales through narrative led product naming and positioning
• Established a scalable DTC + wholesale infrastructure through a custom Webflow e-commerce system
• Strengthened brand perception from craft maker to premium lifestyle candle brand within the regional retail ecosystem
• Increased organic word of mouth driven by memorable, place based product narratives

• 100% visual cohesion across 60+ SKUs of various baked goods products
• Extended the brand system into physical retail environments, including custom fridge and in-store display design for full environmental cohesion
• Increased perceived product premium-ness through unified packaging and consistent visual hierarchy across all goods
• 5+ years of ongoing system expansion and brand growth
• Multi category scalability spanning bakery, packaged goods, and retail merchandise
• Successful integration of sub brands (including Sip + Shop) into a unified retail ecosystem
• Improved retail merchandising flexibility while maintaining strict brand consistency across rotating SKUs
• Enhanced customer browsing experience through clearer product differentiation and organized category systems

• Built a recognizable brand presence in a crowded local trades market
• Helped the business appear more established and trustworthy from launch
• Created a cohesive visual system across apparel, print, and digital touchpoints
• Differentiated the company from generic contractor branding in the region
• Gave the founder a stronger sense of confidence and direction moving into business ownership

• Transitioned the brand from side project to the founder’s primary professional focus within 12 months of repositioning
• Expanded from online only sales into curated retail placements across boutiques in Ottawa and Quebec
• Eliminated third party marketplace fees through full migration to a custom e-commerce system, increasing revenue control
• Achieved consistent sell out performance across seasonal drops and regional market releases
• Strengthened brand perception, enabling higher-value pricing and improved customer alignment

• Successfully leveraged the refreshed identity to secure partnerships with major national grocers and high recognition wellness retailers, establishing the brand’s professional credibility
• The transition to the new design system supported a production upgrade, including the implementation of high volume labeling systems to meet increased regional demand
• Enabled expansion into specialized distribution channels across Ontario, supporting a total retail footprint of 100+ stores
• Resolved long standing consumer identification gaps by creating distinct visual categories, resulting in direct buyer feedback regarding improved shelf visibility and brand clarity
• Delivered a technical design framework that allowed the brand to maintain its core identity while navigating the competitive requirements of large scale retail negotiations

• Expanded distribution to 100+ retail locations across Eastern Ontario, breaking out of limited regional reach
• The rebrand secured placement across major grocery partners, independent wellness retailers, cafés, and restaurant accounts
• Their new rebrand built a strong wholesale network of +60 active accounts across the Ottawa to Kingston region
• The new packaging designs unlocked major commercial onboarding conversations with leading national grocery and healthy planet retail chains
• Earned international design recognition, with the project featured globally on Packaging of the World for excellence in CPG packaging design
• Achieved instant, widespread brand recognition, with customers explicitly identifying the signature Helping Hands illustration as Artizen’s unique stamp of quality
• Improved shelf clarity by transitioning to clear glass bottles, allowing product colour and quality to become a key selling point
• Significant increased DTC engagement at local specialty shops and farmers' markets due to the highly giftable, premium look of the new bottles

• Secured placement in 100+ retail locations across the Ottawa to Kingston region, including major grocers, cafés, and specialty retailers
• Drove strong wholesale performance, with consistent seasonal reorders of up to 50 case volumes per account during peak demand periods
• Eliminated cross category confusion at shelf, creating a clear visual distinction between kombucha and iced tea product lines
• Enabled successful entry into tea specific retail categories, expanding distribution opportunities beyond kombucha focused buyers
• Established the iced tea line as a gateway product, lowering retailer hesitation and supporting onboarding into the wider Artizen range
• Achieved international recognition in 2024 with a feature on Packaging of the World for CPG packaging design excellence
• Increased brand accessibility by introducing a lighter entry point for new customers unfamiliar with kombucha
• Strengthened overall portfolio clarity, improving how retailers and consumers navigated the expanded product system

• Merchandise sold out before the event, leading to a remarkable 290% increase in overall sales and turning the race brand into a highly profitable revenue stream
• Contributed to a significant revitalization of the event, with organizers reporting a smashing success in spectator and racer turnout
• Strengthened event recognition through a distinct, character led visual identity that stood out in a crowded local sports calendar
• Increased participant engagement by turning the race into a narrative driven experience rather than just a competitive event
• Elevated sponsor and community perception of the event, positioning it as a culturally relevant, design forward experience
• Created a scalable identity system that can be reused across future race editions, merch drops, and promotional campaigns
• Improved on the ground cohesion and wayfinding through consistent application across environmental graphics and race materials
• Expanded the event’s appeal beyond cyclists to include local community members and lifestyle audiences

• 410% increase in social following and community engagement following the rollout of the new visual system
• Subscription packaging redesign significantly increased organic user generated content (UGC) through enhanced unboxing appeal
• Established a distinctive illustration led brand style that became an industry reference point within the fly fishing niche
• Expanded brand system enabled growth into apparel, accessories, and digital content
• Long term organic discovery and inbound studio interest sustained through strong visual differentiation

• A strategic palette that ensures full usability for a colour blind owner without sacrificing market impact
• Successfully positioned the brand to mirror the aesthetic of local restaurants and hospitality clients they serve
• Delivered a modular social framework and brand guidelines that allow for rapid, consistent content creation from the shop floor
• Improved on site usability across fabrication, signage, and documentation systems due to simplified, structured visual hierarchy
• Enhanced operational efficiency by reducing ambiguity in colour based decision making for day to day use
• Revitalized a 70-year family legacy into a modern craft focused brand that aligns with the founder’s long term direction

• Earned direct recognition and outreach from global leadership with major industry players that validated the campaign’s visual and strategic impact
• Generated strong community engagement within the cannabis space, sparking peer to peer conversations around consumption and culture
• Elevated the campaign to align with the visual standards of leading CPG and cannabis brands
• Shifted audience perception of cannabis culture toward an educational, community driven narrative rather than product focused messaging
• Translated a complex social topic into a high impact digital campaign, demonstrating the effectiveness of illustration led storytelling
• Established a scalable social content system adaptable for future campaigns and seasonal activations
• Set a new visual benchmark for cannabis social content, balancing professional design standards with community advocacy

• Showcased the scalability of the brand through environmental graphics, proving how a local shop can command the same visual presence as a global franchise
• Created a super fun mural designs that serve a retail location into community destinations
• Demonstrated a sophisticated approach to Brand Evolution, maintaining the core identity that customers love while elevating the brand with illustrative design elements

• Strengthened brand differentiation in a saturated barbering market through a distinct neo-noir visual language
• Elevated customer perception from service based shop to curated experience and lifestyle brand
• Increased visual consistency across touchpoints through a unified system of illustration, typography, and layout rules
• Expanded brand application potential into merchandise and spatial design, not just in shop branding
• Established a flexible design system that can evolve with future locations or product extensions

• +100% Recyclability achieved through Terracycle program integration and eco friendly material specs
• Delivered a unified packaging system across multiple product formats (flower and oils)
• Reduced reliance on overtly clinical visual cues, improving perceived trust and accessibility for new users
• Established a scalable packaging structure that maintained compliance while allowing future product expansion
• Successfully leveraged as the primary technical portfolio piece to secure a position in the cannabis industry for internship

• Successfully transitioned into a reputable + globally recognized media and education powerhouse
• Improvement in user navigation and content engagement through optimized UI/UX architecture
• 100% Brand consistency achieved across multi channel sub domains via comprehensive style guidelines
• Improved speed of publishing new content through standardized templates
• Established a reusable design system for ongoing content production
• Improvement in user navigation and content engagement through optimized UI/UX architecture

• Executed a comprehensive brand asset refresh and website update for Trexity during a pivotal early transition phase from a local to a national platform
• Refined the core colour palette to align with WCAG 2.0 AAA accessibility standards, ensuring long term usability and high contrast across digital touch points
• Designed and delivered a scalable system of brand assets and website layouts, providing a structured framework that their team successfully built upon for future product iterations
• Created high fidelity digital assets and web designs designed to streamline communication for both local merchants and mobile delivery couriers
• Collaborated on a strategic creative pitch, delivering core visual concepts and brand guidelines that continue to influence their public facing identity today

• 100% Alignment with maintaining a distinct, approachable aesthetic
• Successfully Launched as a core product in Indiva’s portfolio, moving from a strategic vision to a physical, top performing retail item
• 95% Increase in visual standout by utilizing high contrast, bold first typographic design principles tailored for the 0.5 second retail glance
• Engineered a scalable brand architecture that allowed for seamless colour coding and flavour expansion across the entire Jewels product line

• Delivered a 100% plastic free packaging system using compostable materials, water based inks, and 96% ocean bound recycled components, fully aligning the physical product with its sustainability promise
• Unified three distinct sales channels—DTC, wholesale, and retail—into a single Shopify ecosystem to streamline operations into one scalable setup
• Simplified complex ingredient lists into clear, INCI-compliant messaging across packaging and digital touchpoints to make buying decisions effortless and transparent
• Built a cohesive, cross channel brand system across packaging, web, and social to strengthen consistency and recognition everywhere customers interact with the brand
• Positioned Goodlather right in that sweet spot between drugstore and luxury skincare, creating clear shelf differentiation and a scalable framework for national retail expansion
• Unified web, packaging, and social under one clear brand voice—stripping out the confusing skincare jargon to keep communication completely straightforward
• Strengthened brand credibility within the premium natural skincare space while keeping the brand warm and accessible for everyday users
• Designed a flexible packaging and brand system that lets the client roll out new SKUs and product lines with speed and ease

• Successfully repositioned the business from a retail furniture store into a custom fabrication studio
• Enabled full time transition into woodworking, with increased focus on custom commissions
• Secured placements of finished pieces in regional interior design and retail showrooms
• Expanded pipeline of custom furniture commissions following the rebrand and digital rollout
• CMS driven portfolio system allows continuous updating as new work is produced, supporting business growth in real time
• Revitalized a 70 year family legacy into a modern craft focused brand that aligns with the founder’s long term direction