Saunders Farm is Canada's largest agritourism destination, and their FarmShop is HQ. Check-ins and all purchasing funnels through this one location presents a significant opportunity for the farm to capture revenue as people look for souvenirs of their day of fun! I lead many of the projects you'll see below. My task for all these individual projects was to make their merchandise irresistible but, most importantly, make the experience feel more boutique and luxurious. With this elevated identity, FarmShop introduced higher price point items, boosting their per-purchase revenue.