Saunders Farmshop

2021 - 2023
Package Design + Brand Identity

Saunders Farm is Canada's leading agritourism destination, centered around its FarmShop. All check-ins and purchases flow through this point, allowing the farm to generate revenue and foster a strong brand experience.

Challenge

Saunders Farm aimed to enhance its shelf visibility and connect better with consumers. Recognizing missed opportunities, they sought a stronger presence for their FarmShop headquarters to boost take-home sales. Essentially, they wanted a distinctive sub-brand representing Saunders effectively—something easily noticeable. Our task was to create a flexible design system for their food packaging and retail experience.

Solution

In every marketing piece, we crafted a sense of treasure hunting for exclusive Saunders products through a fresh logo, colours, and type treatments. The pattern system of Saunders Farm makes all items easily recognizable, elevating storytelling and capturing visitor attention.

Results

People love the new look and share photos on social media, attracting new customers. The Saunders FarmShop brand is growing and gaining recognition in Ottawa, with customers feeling they're getting something special for themselves or a special someone.

Services & Deliverables
  • Direction
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  • Web Design
  • Experience
  • Identity
  • Messaging
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  • Brand Messaging
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  • Graphic Design
  • 2D Motion
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  • E-Commerce
  • Identity
  • Illustration
  • Package Design
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  • Brand Refresh
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  • Package Design
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  • Illustration
  • Merch & Apparel Design
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  • Naming
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  • Package Design
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  • Apparel & Merch Design
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  • Illustration
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  • Brand Refresh
  • Brand Guidelines
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  • Naming
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  • Graphic Design
  • 2D Motion
  • Direction
  • Positioning
  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
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  • Brand Refresh
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  • Illustration
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  • Brand Refresh
  • Illustration
  • Direction
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  • Identity
  • Environmental
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  • Brand Architecture
  • Identity
  • Illustration
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  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
  • Brand Refresh
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  • Illustration
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  • Brand Refresh
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  • Illustration
  • Branding
  • Identity
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  • Package Design
  • Brand Identity
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  • Naming
  • Illustration
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  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
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  • Illustration
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  • Direction
  • Brand Guidelines
  • Brand Identity
  • Illustration
  • Graphic Design
  • Direction
  • Brand Architecture
  • Positioning
  • Naming
  • Identity
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  • Direction
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Services & Deliverables
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  • Web Design
  • Experience
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  • Brand Refresh
  • Graphic Design
  • 2D Motion
  • Direction
  • Positioning
  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
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  • Brand Refresh
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  • Illustration
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  • Brand Refresh
  • Illustration
  • Direction
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  • Brand Architecture
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  • Environmental
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  • Brand Architecture
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  • Illustration
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  • Brand Refresh
  • Brand Guidelines
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  • Web Design
  • Direction
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  • Naming
  • Print Collateral
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  • Brand Refresh
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  • Brand Refresh
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  • Illustration
  • Direction
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  • Brand Refresh
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  • Illustration
  • Branding
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  • Brand Architecture
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  • Positioning
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  • Direction
  • Brand Guidelines
  • Brand Identity
  • Illustration
  • Graphic Design
  • Direction
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  • 2D Motion
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  • Illustration
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  • Package Design
  • Identity
  • Illustration
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  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
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  • Direction
  • Apparel & Merch Design
  • Brand Refresh
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  • Illustration
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  • Brand Refresh
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  • Branding
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  • Brand Architecture
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  • Direction
  • Brand Architecture
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  • Apparel & Merch Design
  • Brand Refresh
  • Identity
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
  • Illustration
  • Branding
  • Identity
  • Illustration
  • Direction
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  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
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  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
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  • Illustration
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  • Positioning
  • Naming
  • Identity
  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
Services & Deliverables
  • Direction
  • E-Commerce
  • Web Design
  • Experience
  • Identity
  • Messaging
  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
  • 2D Motion
  • Direction
  • Positioning
  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
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  • Brand Refresh
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  • Illustration
  • Direction
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  • Brand Refresh
  • Illustration
  • Direction
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  • Direction
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  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
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  • Illustration
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  • Identity
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  • Illustration
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  • E-Commerce
  • Web Design
  • Experience
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  • Messaging
  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
  • 2D Motion
  • Direction
  • Positioning
  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
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  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
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  • Environmental
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  • Direction
  • Merch & Apparel Design
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  • Identity
  • Illustration
  • Direction
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  • Identity
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
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  • Illustration
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  • Identity
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  • Direction
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  • Illustration
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  • E-Commerce
  • Web Design
  • Experience
  • Identity
  • Messaging
  • Web Development
  • Direction
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  • Brand Refresh
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  • 2D Motion
  • Direction
  • Positioning
  • E-Commerce
  • Identity
  • Illustration
  • Package Design
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  • Brand Refresh
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  • Illustration
  • Direction
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  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
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  • Environmental
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  • Direction
  • Merch & Apparel Design
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  • Identity
  • Illustration
  • Direction
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  • Identity
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
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  • Naming
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  • Print Collateral
  • Labels
  • Direction
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  • Illustration
  • Social Media
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  • Direction
  • E-Commerce
  • Web Design
  • Experience
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  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
  • 2D Motion
  • Direction
  • Positioning
  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
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  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
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  • Direction
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  • Environmental
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  • Direction
  • Merch & Apparel Design
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  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
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  • Identity
  • Illustration
  • Direction
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  • Package Design
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  • Identity
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  • Labels
  • Direction
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  • Illustration
  • Social Media
Services & Deliverables
  • Direction
  • E-Commerce
  • Web Design
  • Experience
  • Identity
  • Messaging
  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
  • 2D Motion
  • Direction
  • Positioning
  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
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  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
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  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
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  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
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  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
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  • Identity
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
  • Illustration
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  • Identity
  • Illustration
  • Direction
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  • Positioning
  • Naming
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  • Messaging
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  • Positioning
  • Naming
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  • Direction
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  • Illustration
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  • Naming
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  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
Services & Deliverables
  • Direction
  • E-Commerce
  • Web Design
  • Experience
  • Identity
  • Messaging
  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
  • 2D Motion
  • Direction
  • Positioning
  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
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  • Identity
  • Direction
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  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
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  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
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  • Illustration
  • Direction
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  • Brand Refresh
  • Package Design
  • Illustration
  • Branding
  • Identity
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  • Direction
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  • Positioning
  • Naming
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  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Guidelines
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  • Illustration
  • Graphic Design
  • Direction
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  • Positioning
  • Naming
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  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
Services & Deliverables
  • Direction
  • E-Commerce
  • Web Design
  • Experience
  • Identity
  • Messaging
  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
  • 2D Motion
  • Direction
  • Positioning
  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Digital Design
  • Identity
  • Direction
  • Merch & Apparel Design
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  • Identity
  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
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  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
  • Brand Refresh
  • Identity
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
  • Illustration
  • Branding
  • Identity
  • Illustration
  • Direction
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  • Positioning
  • Naming
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  • Messaging
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  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Guidelines
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  • Illustration
  • Graphic Design
  • Direction
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  • Naming
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  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
Services & Deliverables
  • Direction
  • E-Commerce
  • Web Design
  • Experience
  • Identity
  • Messaging
  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
  • 2D Motion
  • Direction
  • Positioning
  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Digital Design
  • Identity
  • Direction
  • Merch & Apparel Design
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  • Identity
  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
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  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
  • Brand Refresh
  • Identity
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
  • Illustration
  • Branding
  • Identity
  • Illustration
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Guidelines
  • Brand Identity
  • Illustration
  • Graphic Design
  • Direction
  • Brand Architecture
  • Positioning
  • Naming
  • Identity
  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
WHAT WE DID
  • Direction
  • E-Commerce
  • Web Design
  • Experience
  • Identity
  • Messaging
  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
  • 2D Motion
  • Direction
  • Positioning
  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Digital Design
  • Identity
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Art Direction
  • Lead Design
  • Brand Guidelines
  • Web Design
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
  • Brand Refresh
  • Identity
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
  • Illustration
  • Branding
  • Identity
  • Illustration
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Guidelines
  • Brand Identity
  • Illustration
  • Graphic Design
  • Direction
  • Brand Architecture
  • Positioning
  • Naming
  • Identity
  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
WHAT WE DID
  • Direction
  • E-Commerce
  • Web Design
  • Experience
  • Identity
  • Messaging
  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
  • 2D Motion
  • Direction
  • Positioning
  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Digital Design
  • Identity
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Art Direction
  • Lead Design
  • Brand Guidelines
  • Web Design
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
  • Brand Refresh
  • Identity
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
  • Illustration
  • Branding
  • Identity
  • Illustration
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Guidelines
  • Brand Identity
  • Illustration
  • Graphic Design
  • Direction
  • Brand Architecture
  • Positioning
  • Naming
  • Identity
  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
WHAT WE DID
  • Direction
  • E-Commerce
  • Web Design
  • Experience
  • Identity
  • Messaging
  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
  • 2D Motion
  • Direction
  • Positioning
  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Digital Design
  • Identity
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Art Direction
  • Lead Design
  • Brand Guidelines
  • Web Design
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
  • Brand Refresh
  • Identity
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
  • Illustration
  • Branding
  • Identity
  • Illustration
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Guidelines
  • Brand Identity
  • Illustration
  • Graphic Design
  • Direction
  • Brand Architecture
  • Positioning
  • Naming
  • Identity
  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
WHAT WE DID
  • Direction
  • E-Commerce
  • Web Design
  • Experience
  • Identity
  • Messaging
  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
  • 2D Motion
  • Direction
  • Positioning
  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Digital Design
  • Identity
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Art Direction
  • Lead Design
  • Brand Guidelines
  • Web Design
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Identity
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Agency
Agency
Agency
Agency
Agency
Agency
Agency
Agency
A navy enamel mug with the words "Saunders Farm" on the front, wrapped around illustrative elements created that represent parts of the farm to evoke a sense of farm charm.
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