How we took a craft beverage brand from the farmers' market to 100+ grocery shelves with a scalable, CPG retail ready packaging system.
Artizen Kombucha makes incredible small batch beverage products using high quality, local sourced ingredients, but their look was holding them back from scaling. Their brown stubby bottles and farmers' market aesthetic just didn't translate well to major retail spaces. They lacked a strong shelf presence needed to scale beyond local distribution, and the packaging wasn't doing justice to their core values of freshness, community, and inclusion.
We upgraded them to clear glass bottles so the vibrant, natural colours of the kombucha could do the talking. We built a unified, multi SKU system around a playful Helping Hands illustration concept, using modular label templates and flexible colour coding for each flavour. Finally, we rolled this new look out across their wholesale packaging, case goods, and keg wraps so the brand looks completely cohesive across every single sales channel.