Innovate Network of Canada (I-INC) is an academic incubator through Toronto Metropolitan University that focuses on enabling and scaling science-based innovations throughout Canadian universities. I-INC was looking for a brand new visual identity that could be easily replicated internally through their team for their PPT decks, letterheads, memos, social media, and existing website. This design project was important because I-INC needed to elevate their tone of voice and aesthetics to allow them to stand out amongst its peers. While leading this project, I built their visual identity, which focused on creating a clean and straightforward iconography system, strengthening their photography choices, and creating a brand guideline that would give them the knowledge and power they'd need to live within the incubator space. You can see much of their new identity on their live website and many social platforms.