Brand Identity

US cannabis edibles brand Gems is a THC microdose product, addressing a very specific market segment of those looking for a small dose for day-to-day use. They needed a makeover for Canadian audiences before national distribution here, which meant a name change and visual refresh. I collaborated in finessing the existing brand, redesigning the logo and developing assets that are compliant to Canadian cannabis advertising regulations. Now Jewels is ready to roll out in a new market.