Hi.Society

Hi.Society is a prominent education platform for Canadian budtenders, offering modules that help them provide consumers with safe, consistent product recommendations. As one of two key illustrators on this project, I created assets that helped explain complex concepts, which contributed some fun and tone of voice to these dense materials. When illustrating their blog content, I followed legal and strict guidelines on what I could and couldn't draw for any given topic. Hi.Society had an established colour palette and illustrative style; however, there were strict rules I needed to follow when designing blog headers and even for its content. All items you see here are examples of illustrations I created for the Hi.Society brand. Hi.Society is now a source of truth for the thousands of budtenders across Canada.