Freestone Fly Fishing is a West Coast subscription box company with customers worldwide. Fly fishing can be a daunting hobby for newcomers to attempt, so this subscription box serves to help customers build up their tacklebox and update as they go. I assisted in refining their brand's visual aesthetics with custom illustrations and adding an upgrade to their brand's colour palette. These illustrations were flushed out to create their subscription boxes, merchandise, badges, and all other creative needs. Many of those illustrations currently live on their new Shopify store—which was created to boost their SEO and sales.