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animation festival

I started working at the Ottawa International Animation Festival (OIAF) over the summer and it was the best learning experience I could have encountered. While working there, I was able to test the limits for what I could accomplish with tight deadlines and large illustration needs. I got to redesign their festivals entire book on my own too. Luckily every day was something new and exciting to look forward to + I got to work with McMillian from time to time on different projects.

The pickle illustration is from the McMillian agency, all other illustrations are my own.

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Somedays I’d walk in and never know what I'd be working on and sometimes they'd surprise me with things they'd need on the fly. One of these projects was their Animation Exposé. We'd host in-house meetings and often met up to talk about a whole slew of different design needs throughout their festival layout. One huge concern for them was to make the Exposé section stand out for families and kids.

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A few years back, McMillian designed OIAF’s brand identity using the Gotham font family. So throughout most of my poster designs and layouts, I stayed true to their brands’ voice.

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In another meeting, we discussed designing a new logo for their Animation Exposé. They wanted the logo to feel empowering but also something that would include all genders & nationalities. They wanted something neutral and accepting. For that reason, I used a more energetic font that feels a bit more animated – and circles are placed here in different colours to represent all the different individuals they mentioned.

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After my coworkers saw the different concepts I was pitching for the Animation Exposé, they wanted me to redo the different sections for their InGenius Jr sponsorship pages. They discussed how they wanted the section to be family-oriented – but different from the rest of the book's layout. At first, I started sketching random kids illustrations to get the juices flowing but, we needed Shaw's approval before I could do anything. After they gave us the go-ahead I was encouraged to design something that would relate to Shaw's brand. So eventually I came up with a space-themed page that is also kid friendly!

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For their InGenius Jr event, they needed different design needs. I ended up designing: brochures, stickers, wall decals, glass peels, and I even designed their water fountain stations into space rockets! Here’s the brochure I did that offers a map of the event on one side and a schedule for all their workshops on the other.

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When I wasn’t working on the layout or new layout concepts for different sections – I was working on updating other logos. OIAF offers an interactive night party as one of their events but wanted a new logo that would relate to the party-goers. I thought about night clubs and bar designs – and I always came back to the idea that it had to modernize with a bit of edge.

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They saw some of my designs for the Nite Owl and loved one of the 80+ variations I had. They wanted their owl to be revised to look like a badass James Dean in the moonlight and something capable of going on pins or coasters. This was the concept I pitched to them and they accepted!